Milan Doshi on property

October 29, 2010

Property millionaire: “Are you mentally, emotionally and financially ready when a good property investment deal come along?” asks Milan Doshi

By Sherry Koh | May 27, 2010

 

Remember this name. Doshi…. Milan Doshi. He’s the savvy investor who made his millions through property and stock market. With many investment strategies and effective money management at his disposal, he is indeed a go-to figure in the world of making and managing money.

Doshi, 47, graduated with a Degree in Economics in the late 80s and worked as a physical commodities trader for five years in Singapore. His purchased his first property, a HDB flat in Singapore, in year 1993. Fast forward to this year, he purchased four properties worth a total of RM6.4 million in the first three months.

StarProperty.my met up with the down-to-earth millionaire property guru at his office in Kuala Lumpur and learnt about the importance of being emotionally, mentally and financially prepared when a good investment deal comes along. Doshi also talked about getting the best out of properties and explains why investing in stock market and properties can complement one another. Read on to find out if you have what it takes to be a property magnet.

When did you start investing?
I bought my first property in 1993. It was a HDB flat in Singapore. I was about 30 years old. At that time, things were different. Singaporean males graduate about 24 to 25 years old after completing two and a half year of national service. After working for about five years, I got married and bought my own house. That was purely for my own use, not for investment.

And that was how I started. In January 1994, I moved to KL. And some time in the middle of that year I bought two properties. One was an apartment and one was a double storey house. At that time, the market was good. These were the first two that were for serious investment. The first one
I bought (apartment), the yield was 12%, so it was a no-brainer – just buy. Instead of buying our own home, we decided to continue staying in a rented apartment as we had no children and at that point, we could not decide where to sink our roots in KL.

Do you still have that unit?
Yes, I do. It is still rented out. The double storey link house that we bought in Bangsar for RM560,000 was meant for us to stay in the future, as majority of my community and relatives live there. At that time, we saw the prices of landed houses in Bangsar going up by RM50,000 to RM100,000 every year. Since Bangsar was our first choice to settled down in the future, why not buy to lock it in.

Did you eventually stay at that double storey house in Bangsar?
Until today, that house is rented out. It is quite a basic house. So quite a bit of renovation needs to be done. One of the things that I don’t have the time nor interest is renovation. So, what happened in January last year was that I came across a nice double storey house in Bangsar which was fully renovated. So I decided to buy it.

Which was the apartment that you referred to earlier?
Palm Court in Brickfields. Until today, I still have it. I bought it in 1993 for RM160,000 and rental was RM1,600. So it’s quite good. Now, the rental is RM1,500. I think the market value is about RM240,000. When you look at it, the price have gone up, but not that much.

What sort of business do you have?
We made our money from the stock broking business. The problem in this, as in many other businesses, is that there are a lot of ups and downs in terms of monthly income. Hence, property is quite a good way to support (the business). At least every month we have rental income. So that brings some stability to our monthly income.

Your apartment had a 12% yield then. At the moment, isn’t it difficult to achieve, say an 8% yield?
While the yield back in 1994 may seem fabulous at 12% per annum, bear in mind that our interest costs on our term loan was pegged at BLR +1%. If I am not mistaken, the BLR at that time was around seven to eight percent per annum.

Today, it’s easy to get eight percent or higher yields in low to medium cost apartments. Further, bank’s interest rate today is around four percent per annum (BLR -1.8%). Hence the spreads (i.e. yields – interest costs) is still as attractive as way back in 1994.

The 8% is calculated based on selling price?
For example in Shah Alam, (you) can easily get apartment rental for RM550. Say if you buy (the apartment) for RM70,000 you can get 9.4% [(RM550 x 12 / RM70,000) x 100%]. But for those sorts of properties, you are buying purely for rental, because they don’t go up in value.

What does your property investment portfolio consists of?
In the last five years, I shifted more to commercial. Right now, my portfolio is probably 70% commercial and 30% residential.

Do you focus on a specific area?
For residential, I focus on areas that I am familiar with, which is Bangsar, Brickfields, KL city centre and Ampang. These are places I go to quite often. So I know the areas very well. For commercial, I focus mainly on (Berjaya) Times Square. I have seven retail (shops) in Berjaya Times Square. For commercial, because sometimes there is a limited number of units, we have to spread our wings. I have bought shops in Masjid India and Old Klang Road. Wherever the good deals are, we look at it. For commercial, I don’t restrict myself. If it makes sense, I buy.

Internet was probably at its infancy stage when you started investing. How did you go about acquiring knowledge?
Back then in 1993 or 1994, there was no Internet, no property investment books, no seminars and no mentors. So how do you buy? Just follow the crowd. You read the newspaper. Everyone buy, you also start looking. So of course, you ask friends for advise and talk to real estate agents. So you try to get as much information as you can. Whether those are reliable sources, you don’t know. So I had to go on my gut feeling on many occasions.

Did your gut feeling lead you to any mistakes?
So far, I think I am quite blessed. I have not made any major mistakes. Any mistakes I made, as long as it is rented out, it is okay. So far, I am not caught with a vacant property except for one, which is newly completed. So if a property is vacant for one year, it is quite common. I think one of the earliest and most painful mistakes I made was with one of my HDB flats in Singapore. I bought the first one, a four-room HDB flat in 1993. I sold that one and bought a bigger five-room HDB flat apartment in 1994. And I think that I actually bought during the peak. My wife was telling me not to get carried away. But at that time, I a bit gung-ho. As a result, I went from positive to negative cashflow for the next 10 years. Luckily, today the rental and prices have both moved up.

As long as you buy in good locations and can rent it out, any mistakes that you make, as far as buying at a high price, will eventually be corrected.

You held on to all your purchases?
I prefer to buy and keep forever. I am not a flipper (buy-to-sell) like many people.When you sell, you have to look for another investment. That takes a bit of time and effort. Also, there are substantial costs involved at both the buyng and selling stages. In order to save on that, I’d rather be very choosy, whereby when I buy, I buy with the intention to keep for at least the next 10, 15 or 20 years. So I buy with the intention to hold for a long period of time.

How much is your portfolio worth?
No idea. Never really sat down to calculate. To me, the monthly cashflow and your net worth is more important than the combined value of your properties.

What about your rental income?
The positive figure is about RM15,000 to RM20,000 per month.

How long did it take to achieve that passive income? Was it achieved within the first five years?
Frankly, the RM15,000 to RM20,000 only happened in the last five years. Before that,  it was less than RM5,000 a month. The real big jump only happened in the last five years. That’s the time I seriously went into commercial properties. Residential properties can give you financial independence, but if you want to be financially free, you have to someday venture into commercial properties.

So commercial properties are the way to go?
Apparently, the big money is in commercial. For example, I bought the double storey link house in Bangsar in 1994 for RM560,000. Today, that house is probably worth RM1.1 million. (It took) 16 years to double. That is still okay. Luckily, that property is paid for. Otherwise, I will be running a negative cashflow (for that investment) because the rental is not enough to pay the loan. So even though (the value) doubled, in actual fact, you don’t know if you made.

Whereas in commercial properties, my rentals and property value has close to double in three plus years. Of course, the location and your timing have to be right.

Let’s talk about your workshops. How many do you conduct per year?
This year, the plan is to do four full programmes which are 3-day long each. But in order to run four full programmes, I need to do a lot of previews of our workshops. That’s why you have been seeing quite a lot of me in the market [laughs].

How would someone benefit from your seminar? What do you usually teach?
My seminar is comprehensive and holistic as I cover money management, property and stock investment and how to leverage properties for stocks and vice versa. I actually spend one whole day on personal money management because a lot of people are managing their money wrongly. A lot of it is due to wrong mindset or wrong investment made in the past. If these people try going into properties without correcting any of their past mistakes, they are not going to do well. They are not going to optimise or get the best out of properties. For me, that is quite important, and that’s why I spend one whole day just on pure money management. I don’t even talk about properties. Are you managing your money correctly? A lot of people don’t even realise that they have big holes in their pockets.

What are these “holes”?
For example, credit cards, wrong type of loans, too many car loans.

So, basically debts…
Yes, mainly debts. Sometimes, even the mindset is all wrong. It’s only the second day that I actually go into properties. Because, you see, a lot of people just want to learn about properties. But if you have not learnt the money management part and you might have lots of wrong investments out there, what’s the point. You are not going to go far in life.

So, one full day on money management. What about the second and third day?
First day on money management and second day on property investment. The third day is spent on property negotiation and I also talk about stock market for about two hours. For the stock market, there are many different strategies. I teach three basic “no-brainer” strategies. No need for fundamental and technical analysis. All that is needed is common sense. Because of increased volatility today, the stock market will give you, at a minimum, two to three opportunities per year, where you can make 10 to 15% in six months or less. So why not learn it? And all you need is plain common sense.

We also spend the last two hours on real life case studies or “live financial consultations”, the most interesting and fun part of the three days.

So these are real life case studies…
Yes, these are real life case studies. Real life problems that people have.  I will invite about five participants of various backgrounds to share their financial goals for the next two years. They will need to show the class their current financial situation, which means sharing their income, expenses, assets and liabilities. We then brainstorm to help them get from where they are today to where they want to be two years later.

Invest in yourself: Continuous learning and networking with like-minded individuals is an important part of an investor’s journey towards riches 

I have done a lot of financial consultations and one thing that I have realised is that 70 to 90% of people’s financial challenges are the same. It’s just that we don’t normally share this private and confidential information with other people. If you don’t share and discuss your personal challenges and goals with other people, how can you expect to discover the right answers on your own.

For example, I have come across many highly paid employees who do not optimise their borrowing ability.

What do you mean by optimising borrowing ability?
Optimising loans means that you borrow to the maximum. One of the things that I teach is that you can actually retire in the next five years. All you need to do is have RM3 million in good property loans.

For example, if you have high income but no passive income. Your properties are under construction and you stay in your own house. You might be worth RM2.5 million, but your passive income is very low. So this is something you would have to look at. Because in the worst case scenario, the moment you stop working, your RM30,000 income stops. You’re going to get into trouble very quickly. So you must look at your expenses. If your expenses is about RM11,000, so the first step is to have passive income of at least RM11,000. So it is step by step. That is how I teach.

Where are your seminars usually held?
We usually use a hotel near a shopping centre because there is a game where they (the participants) have to go out and look at commercial properties and also look for business investments.

You talk about getting good debts. How would one know if it is a good debt?
Firstly, it must be a good property. It’s very simple. Good location. Easy to rent, say maximum less than two months, and the place you’re buying has more than 90% occupancy. And you’re buying at a place where you can get at least 8% returns. That’s it. That’s a good loan.

What if the rental yield is 6.5%?
You can still consider, provided there’s appreciation potential. There’s no right or wrong. For example, if you buy a double storey house in Bangsar. The rental is about RM2,500. So, say the house is RM1 million, your yield is 3% [(RM2,500 x 12 / RM1 million) x 100%]. But that doesn’t mean that it is a bad investment. Because if you buy at the right time, like this year alone, I think houses in Bangsar will go up by at least RM100,000. So if you time your entry and exit correctly, you can make some (profit). So it does not necessarily mean that a return of 3% is a bad investment.

So let’s say, I want to get my first property for investment. What would you advise?
For one, don’t be in a hurry. That’s the problem I notice with a lot of people. Good deals will always be there, whether the market is up or down. Question is are you ready when the good deal comes. When I say are you ready, are you mentally, emotionally and financially prepared. Why do I say that? See a lot of times, you don’t realise, but say when the property comes, if you don’t have the right sort of knowledge, and you are not mentally and financially prepared.

Sometimes when good deal comes, you can’t take it. Or you think it is a good deal but in actual fact it is not a good deal. One of the things I always advocate is always to invest in yourself frist. Get the knowledge, get some mentors, network with other like-minded people. Because we are all on the different boats, but our destination is still the same. Going from here to there. Just that we are using different vehicles, different boats.

It’s good when you have a network. Sometimes when a property comes, there’s always this doubt whether you should buy or not. When you have that sort of network, you can call up and get a few opinion. That will give you the confidence or they will give you some ideas that maybe you may not have looked at. That’s why I say, you build up your knowledge base, your network base, and that gives you the confidence to take the risk when the good deals come.

How old are your children? Do you take them to view properties with you?
Yes, I do. I have three children. 14, 13 and one is three years old. Normally, I try to bring the elder two along. So whenever there’s opportunity, I bring them along. Once a while, I will bring them to my seminars, at least force them to listen.

Do they object?
Depends on their mood. They’re still a bit young, but I think that there’s no harm in starting young. Whenever developers have nice show houses, I like to bring them. So at least they can see something. Sometimes listening is just ideas, but when they see a house, they can appreciate it.

What types of attributes would make a good investor?
Number one, must be a continuous learner. Must always be learning. Must always be networking. And I think you must have a win-win mindset. A lot of times, people think that if someone else took a good deal, there’s nothing left for me. Sometimes we have this “scarcity” mindset. Must have an abundance sort of mindset. Many times when a good deal come, I notice people who have poor mindset, they always think it is win-lose. My compatriot take it (the deal) means that I lose. It doesn’t matter. There are actually plenty of deals. So many times I tell my students, if you don’t want I take it. So that actually gives them the confidence to take it!

You should have thought beforehand. You should have prepared. You should have your borrowing ability, everything checked out. Otherwise, you will forever be waiting.

That’s why – emotionally, mentally and financially. Financial refers to your borrowing ability and how much funds to allocate. Emotional is so that you do not get carried away. Don’t use your heart, use your head. Mentally preparation refers to knowledge and mindset.

How many books have you written so far?
Two books in English, which have been translated into Malay.

Invest in yourself: Continuous learning and networking with like-minded individuals is an important part of an investor’s journey towards riches 

Any more? Coming soon?
I am still trying to finish my third one [laughs], which I have been working on for two years.

What is the new book all about?
It is an interesting topic. It is ‘How to discover your unique niche in life’. Nothing to do with property investments. More about finding what you are meant to do in this world.

http://www.starproperty.my/PropertyGuide/Finance/4915/0/0

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Game Over

October 21, 2010

Donald Trump – Think Big

October 21, 2010

Donald Trump – Think Big

Your Money: Trump’s Advice

Donald Trump: Thought on Entrepreneurs

Seven Tricks To Stop Using Your Credit Cards
By LaToya Irby
http://credit.about.com/od/creditrepair/tp/breakthehabit.htm

1. Close them.
One call to your cardholder is all it takes to inactivate your credit card. You can easily quiet a nagging desire to use your card by thinking of the embarrassment you’ll feel when the clerk says your credit card has been denied. Closing credit cards can have a negative impact on your credit score, so make sure you’re not closing a card you should be leaving open.
2. Shred them.
Office shredders work just as well on that little piece of plastic as it does on your paper. If your credit card is in pieces, there’s no way you can swipe it. Don’t have a shredder? Scissors work just as well. Cut the card up into small pieces so the credit card number can’t be guessed by identity thieves.
3. Leave them at home.
Take your credit cards out of your wallet before you go shopping. If you get the urge to buy something, you’ll either have to use cash or come back for the item once you have your credit card.
4. Lock them up.
The “out of sight, out of mind” approach might be the thing to work for you. Put your credit cards somewhere that takes effort to get them – in a safe, file cabinet, the bottom of the laundry. Keeping your credit cards out of your immediate reach will help control your “need” to use them.
5. Shock therapy.
Have you ever thought about the amount of money you spend in interest each year? Or the length of time it will take to pay off your credit cards? Sometimes the numbers will shock you into putting your credit cards away for good. A $1,000 balance at 14% will take you 4 1/2 years to pay off if you make $25 payments each month. You’ll have paid $347.55 in interest by the time you pay off the balance.
6. Reward yourself.
Positive reinforcement goes a long way in building a habit. We use it with our kids and with our pets. Why not use it with ourselves? Each week that you don’t use your credit card, treat yourself to something you like but don’t ordinarily allow yourself to indulge. Keep your treats on the inexpensive/free end of the spectrum so you don’t upset your monthly budget.
7. Old-fashioned self control.
Being able to tell yourself “no” is a skill that goes beyond using credit cards. The same self-discipline that gets you to work on time each morning can also be used to stop using your credit cards. Think twice about swiping your credit card just like you’d think twice about pressing snooze just one more time.

The 8 Essentials of Corporate Gift Buying
From Darrell Zahorsky

Buying the perfect corporate gift for your clients has never been easier with the availability of products online and retail. However, with the vast selection of gift ideas comes a dizzying array of choices. Before you set out to find the perfect corporate gift for your clients, know the essentials of corporate gift buying.

According to OPEN from American Express(SM) Semi-Annual Small Business Monitor, the top corporate gifts are:

cards or calendars (49%)
gift certificates for retail or restaurants (26%)
company branded items (23%)
fruit/food basket or charity donation (both 18%)
flowers/plants and wine/liquor (tied at 10%)

Before you run out and buy the “tried and true” corporate gift, consider these 8 essentials of buying business gifts.

Check Corporate Policies: Many companies and government offices will have a gift policy limiting the dollar value of a gift or prohibiting gifts. Be sure to check with your recipients to determine the limitations of gift giving so they don’t have to return the item.

Determine Wants: Knowing what to buy a corporate client is the biggest challenge of business gift buying. It’s difficult to know your clients on a personal level in many cases. The best bet is to call your customers and ask them what they like, their hobbies, etc., to give you a great idea of what to buy.

Consider Cultural Differences: Each country and culture will have their own rules for corporate gift buying. For instance, in China, a gift should never be wrapped in white since it symbolizes death.

Go for Quality: Any business gift you send reflects on the image of your company. Avoid lower quality gifts that can impair your image. Purchase quality products without breaking your budget.

Use Hand Written Cards: It’s far too easy in this Hallmark age to simply send a card with your gift and signature. For a more lasting impression, add a hand written note sharing your thoughts.

Spend on Packaging: As important as choosing the right corporate gift for your client is the packaging of the gift itself. Spend the time and money on the wrapping to reflect your value on client relationships. If you lack the talent for gift-wrapping or have no time, use the many gift-wrapping services available from retailers and shopping malls.

Deliver Personally: If your business gift list isn’t too large, consider personally delivering the gift to the intended party. A personally delivered gift will keep you at the top-of-the-mind with your clients.

Know IRS Deductions: Business gifts in the U.S.A. are tax deductible up to $25 per person for the tax year. This doesn’t include incidentals such as packaging or mailing the gift. The type of business structure (i.e. partnership) you have can be subject to different rules. Be sure to review the IRS Publication 463.

Corporate gift giving is an opportunity to connect with your clients, strengthen ties, and share your holiday cheer. Adopting an attitude of giving will make the act of corporate gift buying less stressful and more fun.

http://sbinformation.about.com/od/sales/a/corporategifts.htm

Five Ways to Build Public Speaking into Your Marketing Plan
No news to buzz about? Speaking engagements to generate publicity. Here’s how to make the most of your efforts. http://www.entrepreneur.com/article/217415
By Rachel Meranus | October 15, 2010

Here are five tips for targeting — and capitalizing on — speaking opportunities:

1. Identify relevant conferences in advance: Most conferences have long lead times for speaker submission deadlines, so it’s crucial to begin the process of identifying relevant conferences early. There are subscription services that search for relevant conferences based on any number of variables such as industry, geographic location, size and date.
If you don’t want to pay for a subscription service, a simple web search will return numerous sites that list conferences for various industries. A few recommended sites include:

CurrentPartnering.com lists upcoming partnering events

ConferenceAlerts.com
AllConferences.com has thorough listings from A to Z

Additionally, many media outlets host conferences, so it’s worthwhile to browse the websites of the top trade publications in your industry to identify opportunities.

A little digging is often needed to find speaker submission guidelines and deadlines as this information is not always posted on the conference website. Also, some conferences change dates from year to year, so you can’t depend on the schedule from years past.

2. Keep track with a database: Whether you use a spreadsheet or a document table, it’s critical to create some kind of database to keep track of conferences each year. Include the name of the conference, when it’s taking place, when the speaker submission deadline is, guidelines and protocols for speaking submissions, contact information, conference URL and a bit of background information about each conference.

Sometimes conference dates are listed before any speaking submission information is made available. That’s why it’s also crucial to check the conference website often and update your database accordingly.

3. Identify the best speakers in your organization: Not every CEO or VP of Marketing is cut out to be a speaker. That’s why it’s important to identify the most suitable executives in your organization as speaking candidates. For instance, the Chief Financial Officer may not be the ideal person to speak at a conference focused on online marketing or social media, even if the CFO happens to be the most charismatic speaker available. The point is that speakers and speaking submissions are not a one-size-fits-all proposition, which is why it’s imperative to . . .

4. Customize speaker submissions: Some conferences want a very detailed speaker submission. Others merely require a brief abstract with key take-aways of the proposed presentation. Some conferences require a case study or a customer to corroborate claims made by an organization in order to be considered for a speaking slot.

Be selective when choosing which conferences to submit speaking proposals to. Developing a top-notch speaking proposal can be a time-intensive process, and it’s not a good use of time to submit a proposal for a conference or topic that your organization doesn’t really fit into. Whatever the case may be, it’s crucial that you read the speaker submission guidelines carefully and customize your proposal to best meet those guidelines.

5. Maximize opportunities: Identifying, submitting and hopefully securing a speaking engagement offers several additional PR and marketing opportunities that companies should look to leverage. Whether or not your speaking proposal is accepted, the practice of positioning executives within your organization as “thought leaders” can provide a springboard for generating widespread media exposure. Offering expert analysis or commentary on a given story can be an excellent way to secure prominent placement in an article and cultivate relationships with reporters. These relationships can lead to reporters contacting you for quotes, analysis or commentary for a future story.

Similarly, if a speaking engagement requires customer participation as part of the presentation, companies should utilize this opportunity to develop “case studies,” which can then be posted on one’s website, used as marketing collateral or pitched directly to the media.

Lastly, if your proposal is accepted and your executive is scheduled to speak, this provides a launch point for several event-driven PR initiatives. Press releases promoting and even summarizing the speech should be issued. This is a way to drive attendance to the presentation, as well as to market your executive’s expertise. Additionally, online event press kits have grown in popularity as a way to allow companies to feature news and multimedia content in connection with the official trade show website.

Speaking engagements remain one of the bedrocks of a well-constructed public relations program. Not only do they allow your spokespeople to demonstrate their expertise and unique viewpoints, but having your company prominently represented at an event provides a promotional vehicle that can translate into increased sales, potential partnership opportunities and greater media exposure. All that’s needed to succeed is a little planning, a touch of creativity and a hint of charisma. With that, the podium can be yours.

Rachel Meranus is vice president of communications at PR Newswire, an online press release distribution network based in New York. Get more information about PR Newswire and public relations with their PR Toolkit for small businesses.

Hand Shake

October 15, 2010

Hand Shake

A critical defining characteristic of workplace bullying, according to the WBI definition, is that it harms the health of the targeted individual. Health endangerment distinguishes bullying from routine office politics, teasing, roughhousing, prickliness, incivilities, and boorishness.
1. Anxiety, stress. excessive worry (76%)
2. Loss of concentration (71%)
3. Disrupted sleep (71%)
4. Feeling edgy, irritable, easily startled and constantly on guard (paranoia) (60%)
5. Stress headaches (55%)
6. Obsession over details at work (52%)
7. Recurrent memories, nightmares and flashbacks (49%)
8. Racing heart rate (48%)
9. Needing to avoid feelings, thoughts, and situations that remind you of trauma or a general emotional “flatness”(47%)
10. Body aches–muscles or joints (45%)
11. Exhaustion, leading to an inability to function (41%)
12. Compulsive behaviors (40%)
13. Diagnosed depression (39%)
14. Shame or embarrassment that led to dramatic changes in lifestyle (38%)
15. Significant weight change (loss or gain) (35%)
16. Chronic fatigue syndrome (35%)
17. Panic attacks (32%)
18. TMJ (jaw tightening/teeth grinding) (29%)
19. Skin changes, e.g., shingles, rashes, acne (28%)
20. Use of substances to cope: tobacco, alcohol, drugs, food (28%)
21. Asthma or allergies (27%)
22. Thinking about being violent towards others (25%)
23. Suicidal thoughts (25%)
24. Migraines (23%)
25. Irritable bowel syndrome (colitis) (23%)
26. Chest pains (23%)
27. Hair loss (21%) (Scroll down to continue reading)
28. Fibromyalgia–inflamed joints and connective tissue (19%)
29. High blood pressure/hypertension (18%)
30. Ulcers (11%)
31. Angina (11%)
32. Heart arythmia (5%)
33. Heart attack(s) (3%)

Source: Workplace Bullying Institute
http://www.mdstopbully.com/Health_Impacts.html

Comparison Of Profitability Of RSS And Email Marketing.
RSS. What is this technology? Yes, in general, everything is simple. You can through special programs or services receive messages from RSS-channels that you subscribe in a special way.

RSS is vaguely reminiscent of email. It looks like this – you visit a site, you can see icon of RSS tape (usually orange). Next, you copy the link with this icon into the clipboard, and then move on to the program to read RSS tape or to special services such as Google Reader. You insert a link of the tape from the buffer in the special field and thus now you can directly extract the news from this channel in your RSS-reader.

In fact it is very convenient! But do you know what the problem with RSS is? The problem is that the most people do not use RSS for some impenetrable reasons. Particularly novices do not like RSS!

I see the statistics of the subscriptions to my RSS tape, I see the statistics of the subscriptions to other RSS tape of my colleagues and I see smaller indicators than a subscription to the usual mailing list via email.

What are the causes? It is simple too:

First, it is purely psychological cause. It is much clearer for people what an electronic mailbox is and how to use it, because they have long been receiving regular mail to their real offline mailbox. Here is working the force of mental habit.

Secondly, despite the fact that new technologies appear – most people do not study them, or study in the least even when it is absolutely necessary. And e-mail has already such gained reputation that the vast majority of newcomers to the Internet start with the fact that at first they create a free email account.

Thirdly, RSS have many disadvantages. First this is the lack of opportunities to make your personalized message (it is not possible to use subscriber’s data in text of the messages), and this reduces the degree of confidence. Further, this is the inability to easily operate with subscribers to your tapes, to see statistics there, to do mailing only according to the part of the subscription list; you cannot automatically create a series of messages and a lot of other shortcomings in comparison with email-marketing.

But RSS has one major advantage over email-marketing – 100% deliverability of messages to the subscriber. And always!

Unfortunately, email-marketing can boast only 98% – 99,2% deliverability of messages at best.

It happened precisely because of spam, which made everybody defend against intrusive advertising that clutters mailboxes through the installation of special anti-spam filters. These filters reduced deliverability.

But if you look at the health the advantages and disadvantages of RSS with respect to the confidential email-marketing, the amount of benefits of email-marketing over RSS and other methods of communication on the Internet -is evident!

Email-Marketing continues to be the simplest, most affordable and target exact way of communication between the source (business) and a huge number of receivers (target audience).

Clever email-Marketing continues to have so mad commercial advantage and efficiency that today no self-respecting online business can do without his mailing list. It continues to justify itself in hundreds of times and continues to bring big profits.

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