Inspiring Ideas from Japan’s 3R Initiative

Inspiring Ideas from Japan’s 3R Initiative The precedence for 3R issues (reduce, reuse and recycle) is derived from three perspectives –
The Millennium Development Goals , where proper environmental management and control of pollution and degradation go a long way in helping us reach them. This is in particular reference to Goal 8 on ensuring environmental sustainability. Specifically, it calls for integrating the principles of sustainable development into country policies and program and reverse the loss of environmental resources, improve sustainable access to safe drinking water and basic sanitation, and improve the lives of slum dwellers.
The World Summit on Sustainable Development (WSSD). The WSSD Plan of Implementation specifically calls for changing the patterns of consumption and production to ways that are more sustainable. For example, Para 22 focuses on waste: “Prevent and minimize waste and maximize reuse, recycling and use of environmentally friendly alternative materials, with the participation of government authorities and all stakeholders, in order to minimize adverse effects on the environment and improve resource efficiency, with financial, technical and other assistance for developing countries.”
the 10-Year Framework Programme on Sustainable Consumption and Production which emerged from WSSD was further concretized by the 2004 ‘Bali Strategic Plan for Technology Support and Capacity Building’ – which clearly emphasizes the role of 3Rs.
There is a need therefore taken the lead to highlight and focus on the concept of 3R – reduce, reuse, and recycle – as a means of achieving environmental sustainability in the long run. We have to remember that 3Rs need to be looked at from within the broader issue of a life cycle economy and zero emissions.
The 3R approach provides opportunities for a very broad range of issues, actors and outcomes to be brought together into a working framework. In the case of Japan, for example, it aims to set up a “sound material cycle society”, which is a society where consumption of natural resources is minimized and the environmental load is reduced, as much as possible.

The reason why the Japanese 3R Initiative has been successful is because of the strong support that it has received at the national level, among all relevant ministries, due to cooperation among different stakeholders in the public and private sectors, promotion of science and technology for 3Rs, and cooperation with universities and research institutes to develop cutting edge solutions.

There is much we can learn from the Japanese experience, since a balanced approach has been taken to operationalize the initiative by focusing on (a) laws, legislation and governance, (b) education and awareness raising, and (c) technology development. This is backed by key subsidies and grants for project implementation and uptake.

As a result of this support and reinforcement, growth areas can be seen in a number of fields, including:

Waste disposal businesses
Air pollution control businesses
Soil and water purification businesses
Effluent treatment businesses
Energy saving and alternative energy businesses
Recycling technology development
Lessons learnt so far has demonstrated the importance of not only individual actions by individual factories, but also the interlinkages that needed for sustainability. Community level actions in waste sorting, greener purchasing, recycling, etc. are examples under this 3R initiative. Examples also include setting up of 3R ‘hubs’ for power generation and heat exchange plants, methane gas plants and refuse-derived fuel units, human resource development etc.
Particularly impressive are the laws and legislation that have been passed under the 3R umbrella, including, for example:

Fundamental Law for establishing a Sound Material Cycle Society
Waste Management and Public Cleansing Law
Law for the Promotion of Utilization of Recyclable Resources
Container and Packaging Recycling Law
Electric Household Appliance Recycling Law
Construction Material Recycling Law
Food Recycling Law
End-of-life Vehicle Recycling Law
Law on Promoting Green Purchasing.
The 3R initiative in Japan has been driven both by big consumers (public sector, business and industry) as well as a discerning and environmentally conscious consumer, demanding for greener products and services. Laws and legislation has continued to support this drive, forcing the private sector to change their approach and strategies.
What we can learn from Japan is the development of a package of measures that need to be put in place, not only directly focusing on 3Rs, but also a number of supportive initiatives (for example the more than 20 eco-towns set up around Japan, which become hotbeds of innovation, focusing on innovative and cutting edge technology development) with a distinct environmental flavour to its activities.

The emerging lessons form Japan need to be adopted and customized to countries in the developing world in order to develop workable strategies for demonstration projects, and for commitments from developing countries. Demonstration projects and institutional strengthening exercises by building on experiences in Japan and other countries, and catering to the needs and specific conditions of each country – will go a long way in demonstrating the viability of the 3R approach. The complex and exciting opportunities provided by emerging economies such as China and India, will further enhance the need and effectiveness of 3R policies. This includes sustainable production and supply-side issues, and sustainable consumption and demand-side issues.

Experience so far has demonstrated the need to build multi-stakeholder commitment to sustainability by strong 3R policies and strategies, which is supported by improved access to accurate and trustworthy information. On the other hand, creation of market opportunities and making a business case for the adoption of 3Rs will help in persuading the private sector to participate in 3R issues. Providing clear options in areas such as environmentally sound technologies and green products will help in the uptake of 3R policies.

A number of entities need to come together for this purpose: National and local governments, private sector entities (business, trade and industry), and civil society entities, (including other UN bodies, NGOs/NPOs, consumer groups, universities), including others such as SMEs and private companies, industry associations and institutes, chambers of commerce, consumer groups, universities and research institute, etc.

The key inputs provided by each set of partners are different. For governmental partners the inputs focus on policy instruments such as laws, rules, procedures, and market-based instruments. For private sector partners, the focus is on technology systems, including their transfer, management systems, research etc. For the civil society partners, the focus is on education – awareness raising, lessons learnt, sustainable consumption etc. The platform will be operationalized by a networking and data sharing mechanism for participating countries and initiatives.

April 2011 Gatherings by Camelia

“Came” means Business Networking (referral business/business gathering)

welcome to Camelia gatherings

Came 339
1 April 2011 (friday)
Time: 6pm to 8pm
Venue: pappa RICH,PJ Newtown, Jalan 8,Petaling Jaya,Selangor,Malaysia. (near Menara MBPJ)

Came 340
3 April 2011 (sunday)
Time: 3pm to 5pm
Venue: Starbuck,Menara Weld, Jalan Raja Chulan,Kuala Lumpur,Malaysia.

Came 341
3 April 2011 (sunday)
Time: 7pm to 9pm
Venue: Station 1 cafe, Uptown damansara, Damansara Utama, Petaling Jaya,Selangor,Malaysia.

Came 342
8 April 2011 (Friday)
Time: 7pm to 9pm
Venue: Coffee Bean, The Midvalley Mega Mall,Kuala Lumpur,Malaysia (near MPH/Secret Recipe)

Came 343
9 April 2011 (Saturday)
Time: 3pm to 5pm
Venue: Burger King,Masjid Jamek,Kuala Lumpur,Malaysia (near LRT/STAR)

Came 344
9 April 2011 (Saturday)
Time: 7pm to 9pm
Venue: Old Town White Coffee,Jaya ONE,Jalan University,Petaling Jaya,Selangor,Malaysia (near MPH/Secret Recipe)

Came 345
18 April 2011 (Monday)
Time: 3pm to 5pm
Venue:Old Town White Coffee, Pavilion Mall,Jalan Bukit Bintang,Kuala Lumpur,Malaysia

Came 346
19 April 2011 (Tuesday)
Time: 2pm to 4pm
Venue: Nyonya Colors,The Midvalley Mega Mall,Kuala Lumpur,Malaysia

Came 347
19 April 2011 (Tuesday)
Time: 6pm to 8pm
Venue: Mc Donald,One Utama Shopping Mall,Petaling Jaya,Selangor,Malaysia

Came 348
19 April 2011 (Tuesday)
Time: 8pm to 10pm
Venue: Mc Donald,One Utama Shopping Mall,Petaling Jaya,Selangor,Malaysia

Came 349
20 April 2011 (Wednesday)
Time: 3pm to 5pm
Venue: Teh Tarik Place, Empire Gallery Mall,SS16,Petaling Jaya,Selangor,Malaysia.

Came 350
20 April 2011 (Wednesday)
Time: 6pm to 8pm
Venue: Uncle lim, Subang Parade Shopping Mall,SS16,Petaling Jaya,Selangor,Malaysia. (next to CarreFour Subang)

Came 351
20 April 2011 (Wednesday)
Time: 8pm to 10pm
Venue: Uncle lim, Subang Parade Shopping Mall,SS16,Petaling Jaya,Selangor,Malaysia. (next to CarreFour Subang)

Came 352
23 April 2011 (Friday)
Time: 6pm to 8pm
Venue: Old Town White Coffee, Tmn Midah,Cheras,Kuala Lumpur,Malaysia (opposite Taman Midah)

Came 353
24 April 2011 (Saturday)
Time: 3pm to 5pm
Venue: Aseana Kafe & Bar,Suria KLCC Mall,KLCC,Kuala Lumpur,Malaysia.

Came 354
24 April 2011 (Saturday)
Time: 7pm to 9pm
Venue: Old Town White Coffee,ssTwo Mall, ss2,Petaling Jaya,Selangor,Malaysia.

Came 355
28 April 2011 (Thursday)
Time: 6pm to 8pm
Venue: Pappa Rich,Uptown Damansara,Damansara Utama,Jalan ss21,Petaling Jaya,Selangor,Malaysia.

Came 355
28 April 2011 (Thursday)
Time: 8pm to 10pm
Venue: Pappa Rich,Uptown Damansara,Damansara Utama,Jalan ss21,Petaling Jaya,Selangor,Malaysia.

Came 356
29 April 2011 (Friday)
Time: 6pm to 8pm
Venue: Station 1 cafe, Sunway Metro, PJS,Petaling Jaya,Selangor,Malaysia.(near Sunway Pryramid Mall/KFC outlet)

Came 356
29 April 2011 (Friday)
Time: 8pm to 10pm
Venue: Station 1 cafe, Sunway Metro, PJS,Petaling Jaya,Selangor,Malaysia.(near Sunway Pryramid Mall/KFC outlet)

Pls Call /SMS to confirm the date/place/time.

Please give me time to reserve a seat for you.

Do not be LAST MINUTE.I will not entertain you.

You may bring your friends or bosses or spouse.


Mobile : 6-016-9795515
Love Camelia
Malaysian Chinese lady

*Venue and time subject to change
*Please pay your drinks / meals
*No entrance fee and no membership

Social Networking: Fighting to Remain Anonymous
In 2008, then-23-year-old Mark Zuckerberg took the stage at South by Southwest Interactive, the annual Austin (Tex.) festival of geekery. The Facebook founder used his keynote interview to articulate his vision for the transformative power of social networking. By tying online identities to real-life ones, he suggested, Facebook would help create a safer, friendlier Internet.

At this year’s festival, 22-year-old Christopher Poole took the stage as the keynote speaker on Sun., Mar. 13. Poole was there in part to promote his Web startup Canvas. But he’s best known as the creator of the anti-Facebook: the message forum, where almost every user posts under the name “anonymous.” In his address, Poole extolled namelessness. Zuckerberg is “totally wrong” about using real names on the Web, he told the audience: “Anonymity is authenticity.”

Bloggers in the packed auditorium instantly posted his quips online, and the tech hordes debated them while sipping free beers under the Texan sun. Felicia Day, an actress and a keynote speaker at this year’s event, took a break from promoting her latest online TV show to plead for anonymity. Without it, she said, “a lot of us are prevented from doing things because of failure and being shamed.” The argument has ramifications for online businesses, too. Facebook is expected to take in $4 billion in revenue this year, according to research firm eMarketer, and part of its pitch to advertisers is that its pages are a clean, well-lit place where brands are safe from anonymous trolls.

Since the days of dial-ups and AOL (AOL), the Internet has been a place where it’s easy to remain unidentified. Chat rooms, message boards, and registration forms are filled with meaningless monikers like “cool_guy123.” Facebook, with its heft of nearly 600 million users, requires new members to sign up using their real names and has a security team of more than 150 to police its rules. Facebook has taken that mission beyond its own pages via a service for website owners called Facebook Connect. On sites that use Connect, which include the Internet radio station Pandora, the gossip blog Gawker, and 2.5 million others, new users don’t need to create new passwords and login names. Instead, they sign up using their existing Facebook credentials.

Facebook went a step further in March when it started offering a free commenting tool to Web publishers. User comments on blog posts and news articles have always been clogged with inane or malicious remarks. With Facebook’s new system, publishers can link commenters to their social network account and display their profile picture and real name alongside their posts. The aim is to weed out the vitriolic dialogue that anonymity fosters, says Andrew Bosworth, Facebook’s director of engineering. “Your identity brings value to the comments,” he says.

It can also bring value to the bottom line. Some comments include information that may help Facebook better target its ads. Partner sites benefit from more page views: The news site saw its referral traffic from Facebook more than double in the first day after it installed the commenting tool. At Sporting News, the tone of reader comments used to be “embarrassing at best,” says President and Publisher Jeff Price. Since adopting Facebook Comments, quality has improved—and so has the site’s perception among advertisers, says Price. More than 17,000 sites implemented Facebook Comments in the first two weeks of its release.

Poole is the clean-shaven face of the pro-anonymity movement thanks to 4chan, which he started in 2003 at age 15. Its message boards attract 12 million unique visitors per month and are filled with comments and images that range from mundane to provocative to obscene. It’s often referred to as “the id of the Internet,” a place that has given birth to some of the Web’s best-known memes, including Lolcats, the popular series of cats speaking broken English. (To wit: “I Can Has Cheezburger?”) It’s also the wellspring of Anonymous, the hacker group that in December attacked the websites of MasterCard (MA) and other businesses that refused to process payments for WikiLeaks. (Poole says he has no affiliation with Anonymous.)

Anonymity online can spawn frivolities like Lolcats, but it’s also important for dissidents, whistle-blowers, and patients who want to research their illnesses, says Andrew Lewman, executive director of the Tor Project. His group operates a network that helps people surf the Web undetected, and most of its users, he says, are “normal, boring people” who prize their anonymity. Poole says namelessness also frees people to take risks that lead to innovation: It’s the difference between learning to ride a bike alone or in a crowded stadium. “You’re probably more comfortable falling over in an empty parking lot.”

Canvas is Poole’s latest empty parking lot for Internet dwellers, and he’s received $625,000 from venture capitalists including the Silicon Valley firm Andreessen Horowitz to develop the business. It’s a snazzier version of 4chan, a place to “share and play with images,” as its tagline suggests. Users upload pictures, then caption, edit, and share them with tools built into the site. As on 4chan, many users choose to be anonymous. It’s also more of a business than 4chan, and Poole—who has a Facebook profile and says he’s met and likes Mark Zuckerberg—has made some concessions. “We are using [Facebook Connect] to verify that people signing up are real people,” he says. Then he clarifies: “But we are not surfacing your name or your profile information.”


Outsourcing companies affected by Japan’s earthquake

Last weekend was a worrying time for Liu Jun, the president of a major software-outsourcing provider in China.

On Sunday, the company’s staff were summoned to respond to Friday’s massive earthquake and tsunami in Japan.

“We have been gearing up to contact our employees in Japan,” said Liu Jun, who heads Dalian Hi-Think Computer Technology Corp, which was China’s third-largest software-outsourcing company by transaction volume in 2009 according to the research company CCID Consulting.

Liu Jun said the company’s business in Japan, which is based mainly in Tokyo, is unable to function normally because of damage to the electricity supply and transportation problems in the aftermath of the earthquake.

“It (the earthquake) has had a huge impact for sure, but it’s hard to say how big it is. We are still evaluating,” he said.

About 80 percent of the company’s business comes from Japan; last year, the transaction volume reached $120 million.

“We will talk with our customers about how to move the business on only after we have dealt with the safety issues affecting our employees,” Liu Jun said, adding that the company’s staff members in Japan – numbering more than 300 – are safe.

A call to Liu Jiren, the chairman of China’s biggest software outsourcing company Neusoft Group Ltd, went unanswered on Monday. However, an employee at the company president’s office said its 200-plus employees in Japan are safe, and the company is busy coping with the fallout from Friday’s events and is unable to comment on the impact.

The companies are just two among many in China that earn a large part of their revenue from contacts with Japan.

“China’s software-outsourcing industry may be affected by an economic slowdown in Japan as the latter is the major source of business, accounting for 60 percent of the total,” Essence Securities Co Ltd said in a research note.

“It’s a bit like the Sept 11 attacks in United States in 2001, India’s software outsourcing exports to the US fell noticeably after the incident,” said Wang Gang, an analyst with CCID Consulting.

However, he said that the negative impact is not likely to last for too long because rebuilding work in Japan will benefit Chinese providers.

“Japanese companies are likely to outsource their non-core business to China as part of the rebuilding work after the earthquake, so in the long term, the (business) impact of the disaster may not be that big,” Wang said, adding that software outsourcing contracts are signed for a certain time period, and are therefore not likely to be canceled because of the earthquake.

The revenue of China’s software industry surpassed 1.3 trillion yuan ($203.5 billion) in 2010, an increase of 31 percent from the same period in 2009, according to the Ministry of Industry and Information Technology.

Source:China Daily

What the Outside Knows About The Google Corporation
Article by Dawn Tan

The Google Business leadership, organizational culture has successfully made the company listed on the top 10 of Fortune Magazine’s list of the 100 best companies to work for. But what do we really know about the Google Corporation?

Google Business
The Google business, leadership and organizational culture has made it one of the world’s most enterprising and fastest growing companies. The main business of Google is Internet searching and the advertising business. This is a multi-billion dollar business with 97% of Google’s revenue coming mainly from its advertising business known as Google Adwords.
As Google strives to remain the top player in its game, it invests heavily into technological advancements to further distance its competitors. As the saying goes, getting to the top is the easy part, staying there takes real effort.
Google’s search services and its advertising services complement one another. Google earns revenue from the Google Adwords advertisers who pay to publish their ads to a specific targeted audience, and Google’s publishing partners deliver those ads to relevant search results, powered by Google Adsense. Google will then pay the publishing partners via Google Adsense, a share of the revenue generated from Google Adwords when readers click on the ads.
Google Leadership
Google is by far the obvious leader in the information publishing industry, with Yahoo and MSN lagging far behind, and it is known as the world’s most preferred search engine. Google’s 10 Point Philosophy Business Philosophy ensures its continued success in the industry.
One of the most important key performance indicators for the information publishing industry would be its popularity among Internet users. The survival of a search engines like Google in the information publishing industry is largely dependent on being the search engine of choice and its ability to reach out to the widest number of users. This is the main reason that Google keeps innovating and continuously improving on the artificial intelligence technology for its search engines to stay relevant for its users, even though Google Search’s algorithm is currently already far more superior than any of its existing competitors.
Clearly, Google is the giant of the industry, taking up 84% of the global search engine market share as at December 2010. This means that out of 10 Internet users, 8-9 people prefer to use Google to search for information.

Google Culture
The Google Business, leadership, organizational culture has successfully made the company listed on the top 10 of Fortune Magazine’s list of the 100 best companies to work for. Although Google had grown phenomenally from its humble beginnings in 1998, it still maintains the culture of a small company. Google spends a lot of money taking care of its staff and giving them plenty of flexibility and perks, from staff remuneration and benefits, health care, child care, to many other employee benefits, like offering free lunches and a great working environment, as well as employee functions and training. All of this is done to attract and retain top notch employees deemed the cream of the crop, brainy programmers, expert IT and market analysts, customer service personnel, and other peripheral staff. To date, Google has about 20,000 full-time employees, and has bagged the world’s best employer award many times over, with high retention rates and strong competition for jobs at the company. It is the dream job of most IT people. In 2010, once again, Google has been listed on the top 10 of Fortune 500’s list of the 100 best companies to work for.

1.Google Corporate Information – Business Overview:
2.Google Corporate Information – The Google Culture:
3.Google Investor Relations:
4.Fortune Magazine’s Top 100 Employers To Work For:
Image Credit – Google Logo – Wikimedia Commons:

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